Posts Tagged Business

Turning the Internet into a Free Yellow Page Listing for Your Health and Fitness Business

Whether they’re searching for the latest movie times, a good Moroccan restaurant, a nearby health spa or a fitness center in their city, fewer and fewer folks are picking up the large yellow book and spending fifteen minutes trying to find your listing.Instead, they need a permanently-connected broadband link to Google, Yahoo, MSN or their favorite local search portal, and among seconds they have typed in something like “Denver health spa” or “North Seattle chiropractor,” received thousands or legion results, and scanned the first few until one catches their eye.Several business homeowners within the health and fitness trade think it is sensible enough to put up a net site and print the URL on their business card. They need no idea that thousands or countless different net sites are competing for the identical terms (typically product/service+location) or that, without being properly optimized, their net website is destined to sit down within the darkest corners of cyberspace. If the purpose of the site is to act as an on-line brochure, type of a convenience for those that already understand about your business, then it does not need to rank high on the search engines.But, if your web site is supposed to bring in sales, leads, news clients, members… what sensible is it doing way back on page fifty five of Google for your best search terms? If you run a fitness center, should not you be on the primary page (or at least the primary few pages) for “Your City Fitness Center” or “Your Town Gym”? The identical goes for all native businesses, from chiropractors to martial arts colleges and health spas.However it does not have to be local either. What if you manufacture fitness equipment, or manufacture a health supplement and want to promote your product nationwide or globally?

The same principal applies – either you compete for those key terms otherwise you sit back in the corner and throw cash away on hosting and web site style, never to obtain a positive come back on investment.Now that you know “one thing” needs to be done, let’s discuss what that “one thing” is.

It goes by the name Search Engine Optimization – SEO, for short. Search engine optimization is a mixture of Net selling, internet site design, copywriting, PR, coding and other factors with the solitary goal of obtaining your web web site to point out up higher on search engines for a certain group of keywords and phrases.Professional search engine optimizers study the algorithms patented by major search engines to work out how each determines a way to rank a internet site.

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Fitness Business | Amazing Fitness Business Relationship-Building Postcard Newsletter

If you’re really concerned about cost, you could do a full fitness business newsletter one month and a postcard newsletter the next (alternate the two). The postcard newsletter I’m going to talk about is very powerful, but not nearly so much as the full newsletter. However, like I always say, you should TEST! 
All the elements of a standard newsletter apply to this postcard as well. The only difference is that this is, well… a postcard. It’s simpler and easier to produce, yet generates incredibly powerful response.
Important Features and Strategies:
 The newsletter is designed to include various topics of interest to a broad base of readers. It’s very different from those “canned” 4-color, slick newsletters you might have seen. And there’s a very good reason why.
See, only a very small fraction of people reading your fitness business newsletter are interested ONLY in health and fitness – you want to appeal to them on many levels. And if you sent them one of those “all about me” newsletters, hardly anyone would read it because it would be of no interest to most people. That’s one reason why those “slick” newsletters you buy from services simply don’t work.
This newsletter has interesting, compelling, fun, and newsworthy articles and sections – things that get people involved – which has a much greater readership. Plus, it’ll only take a few moments for people to read through your postcard newsletter — how could they miss it?
You must provide great topics that people want to read, including consumer tips, health tips, inspirational messages, quotes, interesting facts, resources, trivia challenges, and other interesting news and information. Each issue should have a different combination of content materials, all designed to maximize readership.
However, there are also a number of important response and “teaser” strategies designed specifically to motivate people to interact with you. They include quizzes, special offers, referral stimulators, email capture and more. The more your clients and prospects interact with you, the greater the likelihood of getting new clients, referrals, and repeat personal training business. Be careful not to change any of these strategies, because your newsletter may not work as well if you do.
Include An OFFER!
 Be sure to include a special offer each month you send this out. There is a space for you to include a special deal like buy 3 personal training sessions get 1 free, 25% off something, etc. This will make your postcard newsletter a revenue maker – not just some “warm and fuzzy” follow up.
How to Send It
 I suggest using yellow card stock. Your fitness business customers or clients will start looking forward to that brightly colored, oversized (6″ x 10″) newsletter postcard they’ll find in their mailbox from you each and every month.
Postcards are really easy to get out the door. Just slap a mailing label on them and postage. That’s it, and you’re ready to go!
About the Author
Eric pioneered the use of direct response marketing and advertising in the fitness industry. Because of this, many consider him “The Godfather.” Just like many of his famous fitness marketing campaigns (including the “Icing the Cake” sequence) he himself has become a legend in our industry. In the past 15 years, Eric has also been integral in the success of other industry legends such as Phil Kaplan, Alwyn Cosgrove and many, many more. For more valuable articles, audio and video on how to significantly grow your fitness business in the shortest time possible, download the free “Secrets To Their Success” report and audio cd at: http://www.fitnessmarketingmuscle.com/category/fitness-business/

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